9 Low Cost/No Cost Marketing Tips & Techniques

Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? This article reveals tips and techniques that are not by any means hidden secrets, but they are some of the most overlooked ways to market a small business today. Are you making these mistakes?

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Copyright 2006 Sandra P. Martini

Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? The following tips and techniques are not by any means hidden secrets, but they are some of the most overlooked ways to market a small business today.

1. Know your target audience.

As silly as it sounds, many small business owners kick off a marketing campaign without regard to whom they want to target. If you send out a coupon for NASCAR tickets to the first 1,000 people in the phone book, some will undoubtedly be thrilled and will do whats necessary to earn the tickets (akin to dropping 1,000 mailers from an airplane -- some will hit the target). But just imagine the response rate if you sent out the same 1,000 NASCAR ticket coupons to only those people who attended a NASCAR event in th